Pardon me, but I come at this from the point of view that unlike a CNN expert; which is anybody who is on their side at that moment. I am an expert on the mattress business. I started in this business 26 years ago as a delivery driver, I moved up to sales and then management and then owned my own company selling Sleep, which I have been doing now for 23 years. I’ve competed against all the largest retailers in Canada and for the most part if the consumer is listening I win.
I have seen every phony sale and every trick in this business over the years and I have spent my life trying to make a living making the mattress industry more understood by the consumer.
Today I want to talk about coil counts.
I like drawing comparisons between cars and food to paint pictures about what is real and what makes it easy for someone with no knowledge of sleep or mattresses on the sales and retail side to sell a consumer with no knowledge about what makes a good mattress. I interviewed one of the top sales people from one of my competitors once and he said “ HE had no knowledge about mattress construction and no teaching on it from the reps. “We don't talk that way” was his response, “feel, deal, financing, free delivery, price, maybe coil count and that's it?" No interest no understanding of foam qualities at all.
So here we go coil counts how many coils is enough?
800 coils in a queen has been the understood standard for 50 years.
If a bed has two people in it and has at least 800 coils in it there is enough support for a couple of people up to and including my 525 lbs. customer “Hal Anderson” whose’ wife weighs 120 lbs. So if 800 coils is good enough and always has been why do beds have more than 800 coils in them?
Lets say you're buying a car; and all the cars have different names and all the cars have different colors and no two cars on any two lots are the same. And lets say you want to buy a car to take you to work and to buy groceries and you care about gas mileage. So I offer you 180-horse power and leather seats and a Bose stereo. Nice car to do what’s described above. Not a nice car to tow a boat but you don't own a boat. So next place you go they give you 300 horse power cloth seats and a factory deck.
That’s the mattress business but you don’t see the switch. Like you see in this example. You see if your inexpensive couch falls apart 9 times out of 10 it's the foam cushions that fall apart. It's not the frame. In a mattress it’s the same, cheap mattresses have larger coil counts and cheaper foams. In our society most people believe instinctively that more is better, and no where is this taken advantage of more than in the mattress business.
800 coils at my store with 1 inch of Talalay latex and 1 inch of 4 lb. foam and at the competitor 1100 coils and no foams over 1.35 lbs per sq. foot.
You have a motor that’s bigger than you need and cheep seats and a cheep stereo but hey 1100 is better than 800 and that’s how its done. It’s about the quality of the foam on the springs and nothing more and if you can understand this simple statement you will pay less for a mattress, sleep better and be far more comfortable for much longer in your new purchase than if you play the coil count game with most retailers.
So to finish because this is a blog and not a university paper.
Once you have at least 800 coils in your queen bed or the same ratio in a larger or smaller mattress, make sure all you compare is foam weights and types and qualities.
Have you ever heard the saying my springs sagged, well they didn't. The foam sagged and that’s my point and that’s how you will save money on your next purchase and wont get taken in by phony sales by sales people who don't want to talk about how a bed is made.
So the steps to finding a good bed are:
People always say “all I care about is how it feels” ok my question back is so do I, BUT you need to care about how long it will feel the way it feels in the store, once you buy it. “My bed is way harder or way softer than when I bought it” 6 months or 2 years after purchase is not a warranted problem. If you want your bed to feel the way it feels in the store for many years you have to buy a great foam package on top of your 800 coils not a lousy foam package on top of your 1100 or 2300 coil bed.
The simple truth is steel is cheaper than foam and therefore trading coils for foam is what the majority of retailers and manufactures want to do. We want to sell you the right combination of both.